I created a kickstarter a month ago and let me tell you, it's not doing well. I'm looking to raise $45,000 and currently i have only raised $8,000. Let me get into the list of things I prepared and attempted to do to make this successful.
1) Prepared all social media accounts months ahead of time. I gather followers, showed images, interacted with people in the social media world. I gained around 4k followers on insagram.
2) I set up the website months in advance so that people could view the site if they were searching for such a product. I set up a home, page, about, FAQ and contact, the shop sent them to the kickstarter page.
3) I told family and friends throughout my facebook network, letting them know in advance that I would be launching a kickstarter campaign and i would appreciate their support.
Once ready to launch I also did the following.
4) Reached out to dozens of bloggers about my product and how I was ready to get it started. So were receptive, some didn't respond, and some i even paid to write a post.
5) I put together a facebook ad campaign and ran it for a few weeks.
6) I contacted all the family and friends to remind them that the campagin was live and they could purchase.
And after all that i'm still way underfunded. Leaving me to believe I need a kickstarter for my kickstarter. Something that drive people to the page so they can pledge. This was a huge lesson learned for me. As I am one person along trying to make my dream come true. I am now going to change direction and buy the injection molding equipment myself and make them in my house. I will make this a reality no matter what!
I recommend to anyone to try kickstarter if they are looking to raise money for something, just be prepared that the higher you set the bar, the more your going to have to work to get it.
Thanks EveryoneJustin Greenough
